creative director

the defintion of strategy
and creativity


corporate


My objective is to create innovative and efficient strategies to transform vision and ideas into a unique and effective brand experience where attention to detail is my code of conduct.

From the creation of new brands to already existing ones. A dynamic, adapted structure and resources for each project allows an efficient process to guarantee perfect results.



Brand identity, brand strategy & positioning, brand architecture, consulting, content strategy, 
communication strategy






editorial


My roots originate in editorial design and corporate publishing. My ability to bring a point of view across to photographers, web and film directors and to find the right talent to create vibrant visual content is the essence of my work.

Storytelling, content creation, a distinctive vision and aesthetic, conceptual ideas paired with enthusiasm and a structured approach to create a unique visual language rise from this source to shape original communications, inspire audiences and elevate brands.



Content strategy and creation,  creative direction, graphic design, production, influencer partnerships



strategy


My mission is a precise content driven strategy that grant a wide variety of ideas, values and meaning to the brand and their customers. Based on years of experience working in the fields of fashion, lifestyle and editorial my approach to strategy comes respectively through research and Interviews in tight, interdisciplinary collaborations with my clients and team. From the initial idea through all steps my mission is to highlight the values and uniqueness of a brand and clearly define, position and communicate my clients businesses and ambitions.


Communication strategy, visual concepts, creative consulting, workshops






digital


I recognize the digital interface as fluid. My goal is to improve performance, better engage customers with the brand and help increase profits for my clients. I value analytics products and research to facilitate decision-making processes across multiple touchpoints and business areas for ground-control.


Content strategy and creation, marketing, campaign creation, brand videos, responsive webdesign, adverstising, social media, influencer partnerships



direction


Visual thinking and design in the fields of Fashion, Beauty, Art and Music and a heart for haptic and typography along a proven track record of creating artwork and photography in tight collaboration with leading and emerging talents, models, celebrities, artists and filmmakers to create 360 moments that scale across digital, social and print.


Image campaign creation online/offline, brand identity and visual language, advertising, brand videos




About me ︎

Carola Born – mail@carolaborn.de